BARTENDERS' CHOICE AWARDS
2009 I started Bartenders' Choice Awards (BCA) with a couple of friends of mine. This was a reaction to a tendency we all saw in the bar industry. We were concerned that the wrong bars and bartenders were praised for the wrong things. We needed to create a path for the bar industry to walk forwards on, and we needed the path to include what we saw were missing. We created an award for the bars, bartenders, products, etc. that showed most promise, according to 100 of the best bartenders and bar influencers in Stockholm.
2013 we decided to re-create the visual identity of Bartenders' Choice Awards. This because we started a expansion to two more of the nordic capitals, and we realized that Bartenders' Choice Awards was frequently being called BCA by the industry.
Logo for local awards.
Ex. Sales presentation.
Three trends brought to Stockholm by The B.C.A.
One of the goals we put up for B.C.A. was to educate and bring new trends to the bar scene in Stockholm.
This is how we celebrate when a year is over.
This is the 7th year of our mission to make Stockholm a better cocktail city, and to take one of our wonderful Swedish bars, to the the list of "The world's 50 best bars". This mission will most probably be a reality during 2016/17. The film above is from The Award dinner 2013.