A branding project for bartenders by bartenders. During 2014 we started the remake of a brand that never until now was a brand. Cask & Co or Cask Kompaniet as it was called before the rebrand, was built, run and made awesome by bartenders in Stockholm. They were really appreciated by the bartending community and wanted my help to widen their target group. They needed include a professional audiens (bartenders), to a semi-profesional audiens that were really keen on looking like pros when they invite their "hipster" friends over on a Sunday for cocktails. This is a few examples of all I did with the brand:

The catalog is one of the most important communications chanels that Cask & Co. have. This format and design was greatly appreciated by bartenders and the public wen launched att Stockholm Beer & Whisky Festival.

The logotype evolved from old jeans logos, artisan brands, and a wish to explore the world.

The colors were chosen with ice, cocktails, and happiness in mind.

In addition to the new corp. profile, Cask & co. needed a website to help professionals and amature bartenders to find the best of what're available in the craft bartending world.

Cocktail Adventure Club

Cocktail Adventure Club is dedicated to adventures, where bartenders go out and have fun together. All in the name of Cask & Co.


"The first condition of understanding a foreign country is to taste it's cocktails"
- Rudyard Kipling

"The travel bit is not the important bit. The travel bit is what you have to do in order to taste new cocktails"
– David Attenborough

"The World is a cocktail, and those who do not travel only take one sip."
– Saint Augustine

"We drink cocktails for distraction, but we travel for fulfillment."
– Hilaire Belloc

"I met a lot of people while drinking. I even encountered myself."
– James Baldwin

"Don’t tell me how much you traveled, tell me how many bars you have visited"
– Mohammed (the prophet)

"Not all those who drink are lost."
– J.R.R. Tolkien

Newsletter design (Cocktail Scout)

Font choice for Cask & co.

Cask & co. Ad style.


The design was applied to a whole range of products as you can see on


Packaging tape.

"Hey now, Think real hard before throwing this box away…Could you use it to store bottles that you don’t want the runners to see? Maybe that vintage tequila that you imported although you were not supposed to? Or you could just cut a handle on the top and use it as a bag for your bar tools, or you music lovers can always make a small portable speaker by just leaving your iPhone in the box or whatever…"



Pictograms for presentations. (agave and grapes symbolizing the main spirits that Cask & Co. markets)