PERNOD RICARD X CARLSBERG
For O'learys and fairs in Sweden during 2015/16 Carlsberg and Pernod Ricard are collaborating to give their products a greater appeal in a mainstream target group, where craft and artisan is growing rapidly. I was hired to make a brand profile for the collaboration that they choosed to call Craft Pairing. Here you will see my process from the first idéas (far left) of posters and layout styles, to the finished product (on the far right).
This is the process of logo development. From left to right you can follow the work that sometimes has to be done to end up where the client wants.