"Could you get over here and try and capture the feeling?"

A better brief is not possible, I would say. After that a short text conversation took place:

Music manager at Scandic Malmen:
- I would like some kind of schedule, some info and a couple of logos.
- Kind of spaced out.

- I'm thinking, Terry Gilliam goes, Lilla Hotellbaren, and a sprinkle of LSD.

Music manager at Scandic Malmen:
- Spot on! You got it!
- BTW. I need it tomorrow.

Poster concept

We are in heaven.

We are on the ocean.

We are in wonderland.

We are in space.

We are in Alaska.

We are in the jungle.